It kind of jumped out at me as I walked out of the coffee shop where I hang out sometimes...
|Les Grand Ballets Canadiens insert in Nightlife.ca magazine|
Les Grands Ballets Canadiens had thrown some serious cash at Nightlife magazine (now rebranded to included the dot ca). Both an insert, and and fancy two-page advertisement with a card attached.
|Les Grands Ballets Canadiens two page full color glossy advertisement in Nightlife.ca magazine|
But someone needs to do some proof-reading for them, the insert offers discounts of up to 30%, while the card offers a discount of 40%. Hmmmm...
To that you can then add this way upscale video
Which, if I understand correctly is designed as a
Hmmmm... We're going to have to keep an eye on this turn of events. It'll be interesting to see how this sudden surge in marketing works out.